Better businesses.
Better tourism.
I build tools for the people who make tourism work.
Tourism businesses should be easier to run, more profitable and less complicated. Destinations should have better ways to support local businesses, attract visitors and make the most of their marketing budgets.
That's what I'm working on.
I run a tourism business.
I understand this industry because I'm the CEO of Parkbus. My team and I do this work every day.
At Parkbus, we connect people to outdoor experiences across Canada. Over the years, we've served more than 300,000 passengers, built partnerships with Parks Canada and VIA Rail, and grown revenue by roughly 30% two years running.
We operate across six Canadian cities with a lean full-time team. It's a real business with real customers, real operating challenges and real economics to think about.
Our work with Parks Canada and VIA Rail reflects something we believe: tourism works better when the right organizations work together to make experiences easier to discover and access.
Everything else I build comes from that experience. I see the problems firsthand, develop practical solutions, and put them to work.
I'm not interested in adding more complexity to tourism. I'm interested in making it work better.
Tools for a better tourism industry.
Four projects, each solving a different problem for the people who make tourism happen.
Helping people discover Canada's parks and find experiences worth travelling for. Stories, places and travel experiences that turn interest in Canada's outdoors into actual trips.
Explore Visit Canada Parks
A CRM built for destination organizations. Manage members, organize relationships and coordinate the businesses and partners that make a destination work. Used by more than 40 organizations across North America.
Explore Whereabouts
ShareWhere
Your visitors are already taking photos and videos of your destination. ShareWhere gives destinations and tourism businesses a more affordable way to source and use that content, with more budget left to reach future visitors.
Explore ShareWhere
Bookahead
Small operators shouldn't need a marketing department to sell more trips. Bookahead connects your website, products, pricing and marketing into one system, with AI handling the repetitive work. Built around your business in 14 days.
Explore BookaheadSmall businesses can make big profits.
I think tourism is a great industry to be in. You can build a business around a place, an experience or something people genuinely love doing.
You shouldn't need a huge team or a complicated operation to do it.
Technology can help with all of this, but only when it's solving a real problem.
- They sell something people want.
- They understand their numbers.
- They price their products properly.
- They know how to reach customers.
- They have systems that let the business run without every decision landing on the owner's desk.
More software isn't the goal.
More automation isn't the goal.
Even growth isn't always the goal.
The goal is a better business.
One that's more profitable, easier to operate and worth owning.
That's the thinking behind everything I build.
Ideas from the field.
Tourism is about more than selling trips. It's about the people, investment, businesses and decisions that make places worth visiting.
I write about what makes tourism businesses work, how destinations develop and what it takes to turn good ideas into something real.
Have a good tourism business?
I'm always interested in meeting people who are building something worthwhile.
I occasionally work with tourism operators who want to improve profitability, fix inefficient systems or find a better way to sell what they do. The best projects start with a good business and an owner who sees the opportunity to make it better.
If that's you, get in touch.