Ontario, Canada

I build businesses
that connect people
to places.

For 15 years, I've built the systems—digital and physical—that make it easier for people to discover, book, and reach places worth visiting.

RoleCEO, Parkbus
AlsoCo-founder, Whereabouts
EducationMDes, Strategic Foresight & Innovation — OCAD U

Three companies, one throughline.

Everything I build comes back to the same idea: make it easier for people to reach the places that matter. I take the boring infrastructure (both physical and digital) very seriously.

Outdoor Transportation & Experiences

Parkbus

Canada's national outdoor transportation company, operating from Toronto, Vancouver, Calgary, Edmonton, Halifax, and Ottawa. Express rides, guided ActiveDays, and overnight trips into nature. We recently signed MOUs with VIA Rail and Parks Canada, paving the way for a new era for the business.

Tourism Technology

Whereabouts

A destination management platform purpose-built for tourism boards. Helping destinations manage stakeholder relationships and market their destinations with clarity and ease. Winner of Tourism Innovator of the Year at the Tourism Industry Association of Ontario Summit.

AI Systems for DMOs

Powered by Tourism

Most destination marketing organizations are being asked to do more—more content, more campaigns, more reporting—with the same team size. Powered by Tourism builds and runs the operational systems that make that possible: automated board reporting, partner communications, content delivery, AI search visibility, and more.

Elsewhere

Find me on the internet.

I'm most active on LinkedIn these days. If you're in tourism, outdoor recreation, or place-based business — let's talk.

Beyond the bio.

Being a father is easily the most fulfilling part of my life. I'm engaged to my fiancée Andrea, and the family we're building together is the thing I'm proudest of. I'm based in Ontario, Canada, and I've spent the past decade and a half working in and around the Canadian tourism industry. I've taught at Fanshawe College and Western University, and I hold a Master's in Strategic Foresight & Innovation from OCAD University and a certificate in Cultural Planning from UBC.

When I'm not working, I enjoy taking photos with my really old and trusty Canon 5D Classic (20 years old and still going strong), heading to the sauna, hot tub, spa, swimming, or doing other Pisces-type activities. I enjoy running, reluctantly lift weights, and try to leave the house as much as possible.

Books That Shaped Me

These are the books that left a lasting impression.

  • Company of One Paul Jarvis
  • MC24 Bruce Mau
  • Made to Stick: Why Some Ideas Survive and Others Die Chip Heath & Dan Heath
  • How to Fail at Almost Everything and Still Win Big Scott Adams
  • Small Is Beautiful E.F. Schumacher
  • City Quitters Karen Rosenkranz
  • Rework Jason Fried & David Heinemeier Hansson
Reading
Even the Good Girls Will Cry
Melissa Auf der Maur — a 90s rock memoir
Watching
Forensic Files
I think I'm just nostalgic for the 90s.
Running
Gearing up for a half marathon
Just ran a 5K race. Training for this summer.
Building
Visit Canada Parks
The next chapter for Parkbus — overnight trips into nature.